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India - News
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News Updates - December 2003COVER STORY
and Editorial - 8 Dec 2003, Business Week (US Edition) By Pete Engardio, Manjeet Kripalani, Robert D. Hof and Steve Hamm
As you pull into General Electric's John F. Welch
Technology Center, a leafy campus of low buildings that gleam in the sun.
Bright hallways lined with plants and abstract art. The center's 1,800
engineers -- a quarter of them have PhDs -- are engaged in fundamental
research for most of GE's 13 divisions. Patents? Engineers here have filed
for 95 in the U.S. since the center opened in 2000. Pretty impressive for a
place that just four years ago was a fallow plot of land. Even more
impressive, the Bangalore operation has become vital to the future of one of
America's biggest, most profitable companies. "The game here really isn't
about saving costs but to speed innovation and generate growth for the
company," explains Bolivian-born Managing Director Guillermo Wille, one of
the center's few non-Indians. Companies from GE Medical Systems to Cummins to Microsoft to enterprise-software firm PeopleSoft that are hiring in India say they aren't laying off any U.S. engineers. Instead, by augmenting their U.S. R&D teams with the 260,000 engineers pumped out by Indian schools each year, they can afford to throw many more brains at a task and speed up product launches, develop more prototypes, and upgrade quality. Whether you regard the trend as disruptive or benefical, one thing is clear. Corporate America no longer feels it can afford to ignore India. "There's just no place left to squeeze" costs in the U.S., says Chris Disher, a Booz Allen Hamilton Inc. outsourcing specialist. "That's why every CEO is looking at India, and every board is asking about it." neoIT, a consultant advising U.S. clients on how to set up shop in India, says it has been deluged by big companies that have been slow to move offshore. As a result of this shift, few aspects of U.S. business remain untouched. The hidden hands of skilled Indians are present in the interactive Web sites of companies such as Lehman Brothers and Boeing, display ads in your Yellow Pages, and the electronic circuitry powering your Apple Computer iPod. While Wall Street sleeps, Indian analysts digest the latest financial disclosures of U.S. companies and file reports in time for the next trading day. Indian staff troll the private medical and financial records of U.S. consumers to help determine if they are good risks for insurance policies, mortgages, or credit cards from American Express Co. and J.P. Morgan Chase & Co. By 2008, forecasts McKinsey, IT services and
back-office work in India will swell fivefold, to a $57 billion annual
export industry employing 4 million people and accounting for 7% of India's
gross domestic product. That growth is inspiring more of the best and
brightest to stay home rather than migrate. "We work in world-class
companies, we're growing, and it's exciting," says Anandraj Sengupta, 24, an
IIT grad and young star at GE's Welch Centre, where he has filed for two
patents. "The opportunities exist here in India." India is penetrating America's economic core. The 900
engineers at Texas Instruments Inc.'s Bangalore chip-design operation boast
225 patents. Intel Inc.'s Bangalore campus is leading worldwide research for
the company's 32-bit microprocessors for servers and wireless chips. Venture
capitalists say anywhere from one-third to three-quarters of the software,
chip, and e-commerce startups they now back have Indian R&D teams from the
get-go. Says Sequoia Capital partner Michael Moritz, who nurtured Google,
Flextronics, and Agile Software "India has seeped into the marrow of the
Valley." "The Indian labor card is unbeatable," says Chief Technology Officer John Parkinson of consultant Cap Gemini Ernst & Young. "We don't know how to use technology to make up the difference." India's IT workers, in contrast, sense an enormous opportunity. The country has long possessed some basics of a strong market-driven economy: private corporations, democratic government, Western accounting standards, an active stock market, widespread English use, and schools strong in computer science and math. But its bureaucracy suffocated industry with onerous controls and taxes, and the best scientific and business minds went to the U.S., where the 1.8 million Indian expatriates rank among the most successful immigrant groups. Now, many talented Indians feel a sense of optimism India hasn't experienced in decades. Inside GECIS' Bangalore center -- one of four in India
-- Gauri Puri, a 28-year-old dentist, is studying an insurance claim for a
root-canal operation to see if it's covered in a certain U.S. patient's
dental plan. Two floors above, members of a 550-strong analytics team are
immersed in spreadsheets filled with a boggling array of data as they devise
statistical models to help GE sales staff understand the needs, strengths,
and weaknesses of customers and rivals. Other staff prepare data for GE
annual reports, write enterprise resource-planning software, and process $35
billion worth of global invoices. Says GE Capital India President Pramod
Bhasin: "We are mission-critical to GE." The 700 business processes done in
India save the company $340 million a year, he says. Old economy companies are benefiting, too. Engine
maker Cummins plans to use its new R&D center in Pune to develop the
sophisticated computer models needed to design upgrades and prototypes
electronically. Says International Vice-President Steven M. Chapman: "We'll
be able to introduce five or six new engines a year instead of two" on the
same $250 million R&D budget -- without a single U.S. layoff. The remarkable high-tech rise of India is a
much-less-told tale than the ascendancy of China. Yet its impact may be
greater. India may soon bring to services the kind of deflation now seen in
manufacturing. Thanks to global broadband connections, the tens of thousands
of English-speaking professionals graduating every year from India's
first-rate universities are plugging into the U.S. economy. Broadband
arbitrages cost across global time zones, and India's high-tech workers and
service providers are paid a fraction of what Americans get. Manufacturing,
China's strength, accounts for just 14% of U.S. economic output, while
services, India's forte, make up 60% of the economy, employing two-thirds of
American workers. If India does take off, it will be because of its chaotic, robust democracy, not in spite of it. In the past two years, six companies have won prestigious Deming quality awards, and their excellence has triggered a surge in export orders. It's not just business that has learned a few lessons. New Delhi has abandoned its attempts to micromanage the economy. It has steadily lowered interest rates, eased up forex restrictions, and freed banks from their obligation to lend to agriculture and favored state companies. That has made the rupee virtually convertible, with Indian business largely free to invest where it chooses, while credit has become so affordable that it has resulted in a consumer boom. India And Silicon Valley: Now The R&D Flows Both Ways
The chief architects of this rising business model are
the 30,000-odd Indian IT professionals who live and work in the Silicon
Valley. Indian engineers have become fixtures in the labs of America's top
chip and software companies. Indian émigrés have also excelled as managers,
entrepreneurs, and venture capitalists. As of 2000, Indians were among the
founders or top execs of at least 972 companies, says AnnaLee Saxenian, who
studies immigrant business networks at the University of California at
Berkeley. Now, this ambitious diaspora is generating a flurry of chip, software, and e-commerce startups in both nations, mobilizing billions in venture capital. The economics are so compelling that some venture capitalists demand Indian R&D be included in business plans from Day One. Hundreds have returned to India since 2000 to start businesses or help expand R&D labs for the likes of Oracle, Cisco Systems and Intel. The downturn - and Washington's decision to issue fewer temporary work visas - accelerated the trend. At a Nov. 6 tech job fair in Santa Clara, hundreds of engineers lined up, résumés in hand, for Indian openings offered by companies from Microsoft Corp. to Juniper Networks Inc.
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