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News Updates - 31 December 2005

India , Inc. - Newsweek magazine (US)
India works to be a manufacturing hub - LA Times
Forging ahead - Forbes magaizne (US)

 


India, Inc.
19 December 2005, Newsweek magazine (USA)

 

No longer just an outsourcing hub for low-level jobs, India is luring top American talent and unprecedented new investments by tech giants like Microsoft and Intel.

 

Erik Simonsen got his M.B.A. at New York University, but the 28-year-old decided to go half a world away for his internship. He chose India's Copal Partners, a small technology company near New Delhi over similar companies on the East Coast and in Silicon Valley. "I was drawn to India because while U.S. markets are stagnating, so much is happening here," he explains. "It's a chance to re-experience the dotcom environment of the 1990s. Companies are growing so quickly here that opportunities to take on responsibility are greater."

 

Simonsen is at the leading edge of an increasing number of science, business and technology students from elite colleges and universities heading to India, the world's third-largest economy, to get global experience. "Internships have become a big deal in the last five years and India is particularly attractive because of its huge language advantage," says George Day, a professor at the University of Pennsylvania's Wharton School of Business. "We can't just drop students into China—there's a language problem," says Day. "China is the big engine, but India is the place to ride the curve upward.”

 

Silicon India (6 December 2005) reports that the debate over Indian professionals taking over overseas jobs may lose some steam with indications of more and more Europeans professionals are also seeking greener pastures in India. According to Steller Search and Selection Ltd, “In the last six months, we have received close to 500-600 resumes from people who are seeking openings in India in sectors beyond IT such as healthcare, hospitality, aviation and logistics. Of this, about 150 are from senior executives from Italy, Germany, Spain and France, and a chunk from second and third generation Indians and expatriate Indians.”

 

Universities are responding to the demand for international experience, particularly in emerging Asian markets. Last summer, Yale president Richard Levin took a 12-member team to set up joint ventures with several Indian universities. The Ivy League school will send 30 interns over this year and expects to send 50 next year. It also has 30 faculty collaboration projects underway in a number of subjects ranging from public health, to management and forestry. And this year, Massachusetts Institute of Technology's India program, funded by the National Science Foundation, flew over 28 Ph.D.s to pursue their research in science and economics.

 

As of last week, that leap looked a lot less risky. Within days of each other, tech industry giants Microsoft, Intel and Cisco announced unprecedented investments in their Indian research and development facilities. On Dec. 7, Microsoft chairman Bill Gates said that he was putting $1.7 billion into the company's operations in India over four years. About half of that amount will go to its research and development center in Hyderabad—Microsoft's largest campus outside its headquarters in Redmond, Wash. "India has emerged as the new mecca for high-technology investments," said Gates at the opening of a sleek new facility in India's IT capital of Bangalore. And in October, Cisco Systems Inc. announced that it would put more than $1 billion into India over three years—its largest non-U.S. investment ever. A good chunk of that money, like Microsoft's investment, is going for the kind of innovative work that attracts world-class grad researchers and engineers, rather than the low-level call center jobs stereotypically outsourced to India.

 

While research positions with American companies based in India may soon be a draw for American engineers, American students already in India are gathering professional experience with Indian companies. Thirty-year-old Tim Hentzel is an M.B.A. student at the Wharton School of Business who first went to India in 2004 on his school’s three-week "global immersion" program. Infosys, an IT business and consulting services firm traded on the Nasdaq, piqued his interest because "their [106] interns come from all over the world—I needed the international experience." Infosys also appealed to him because their interns work on hands-on projects, are matched to mentors and have easy access to the company's top executives. Of his stint at the company's spa-like campus in Bangalore, Hentzel says, "it's the best decision I made. India's on the cutting edge." He says he put in long hours and made lasting personal and professional contacts because "I had gone to work, not for a safari."

 

M.B.A.s aren't the only ones seeking professional experience in India. Emily Hueske, who is researching mutating proteins in mice for her Ph.D., spent two months at the National Center for Biological Sciences in Bangalore. "Our lab at MIT wanted to do the work that this excellent neuroscience lab is doing; I wanted to go because India's religion, food, culture are so different." She valued meeting Indian families, and the "real" people that casual visitors don't see. "It was the most solid work time I had with a specific goal. The lab is supremely set up—different from MIT because it's more conservationist, there's more recycling."

 

Simonsen says that the challenges of living in India are far outweighed by the chance to move up fast in a national economy that's growing at seven or eight percent a year. He started with Copal Partners as an intern and within a month he was promoted to senior vice president of operations, in charge of IT, recruiting and administration. Simonsen was thrilled. "I'd never have got such responsibility in a U.S. company—Copal has grown 300 percent in manpower in six months. You have doubts from home, but once you're here, it's different."

 

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India Works to Become a Manufacturing Hub
By Jo Johnson, Los Angeles Times

At the Tata Motors Ltd. plant in Pune, near Bombay, a potholed "torture track" simulates the spine-jarring conditions of Indian roads. In five years' time, only half of Tata's cars may need to go through the painful ordeal of preparing for life on the subcontinent's streets. With a car coming off the end of the line about every 80 seconds, Tata sees itself as competitive enough to make its biggest-ever push into export markets, which could make its overseas revenue account for half of the total by the end of the decade from a current 20%.

“Made in India" is coming of age. With its call centers and software houses, India leads the world in outsourced back-office services. India’s share of the manufacturing pie could quadruple in a decade, according to consulting firm McKinsey & Co. Such a shift would come just as the downsizing of blue-collar America enters a new and brutal phase with job losses at General Motors Corp. and the bankruptcy of Delphi Corp., its spun-off parts supplier. It would have a big effect not just on India and its 1-billion-plus population but also on the growing number of multinationals looking to shift production to low-cost countries in a way that does not increase their exposure to China.

 

In no sector is India's emergence as a force in global manufacturing more evident than mobile telecom equipment. It is not difficult to see why. With its operators adding 2 million subscribers a month, India is the world's fastest-growing big mobile telecom market, with 52 million subscribers today and probably more than 300 million in 2009, analysts say. South Korea's LG Electronics Inc. started a plant in Pune this March and Motorola this month is starting to assemble phones in India, and Nokia plans to open its first Indian manufacturing facility in Tamil Nadu in the first half of next year.

 

The development has taken many by surprise. It was common until recently to hear commentators dismiss Indian manufacturing as a lost cause. India had missed the first wave of the industrial offshoring revolution, which saw labor-intensive industries such as toy and shoe manufacturing migrate to China, Thailand and other low-cost countries, and seemed likely to miss out on the second, this time involving skill-intensive industries. "People have been rapidly disabusing themselves of the idea that India was going to leave manufacturing to China," said Jim Walker, chief economist at Credit Lyonnais Securities Asia.

 

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Forging Ahead
26 December 2005, Forbes magazine (cover story)

 

India's commercial-vehicle market tanked in the mid-1990s after a false start during the country's liberalization drive. Baba N. Kalyani, managing director of one of the country's largest forging companies, decided that it was time to accelerate his global push. Baba Kalyani turned a family business that was bending metal for farm tractors into a global comer, supplying demand from Detroit to Dusseldorf.

 

"We want to be the world leader in our business," says the 56-year-old chairman and managing director of Bharat Forge. With $1.8 billion in market capitalization, Bharat is now the second-largest forging combine in the world. It manufactures forgings like crankshafts and axle beams. The company supplies Ford, General Motors and Volvo, among others. Acquisitions have given it eight manufacturing locations across Asia, Europe and the U.S. That helps put Kalyani--who with his family holds 35% of the shares, $630 million worth--on our latest rundown of the richest Indians.

 

Bharat's intense focus on globalization has translated into big revenue gains. The company reported $460 million in sales for the fiscal year ended in March--more than doubling the previous year's. The overseas chunk has risen from $13.3 million in 1996-97 to $295 million in 2004-05--for a compounded annual growth rate of 47% in dollar terms. This year Bharat was again one of FORBES ASIA's 200 Best Under a Billion (dollar revenues) selections.

 

India has had a beachhead in auto parts. In Chennai, TVS Group (with revenues over $3 billion) makes everything from radiator caps to gears, while Rane Group manufactures components like brake linings and steering systems. Bharat primarily supplies engine and chassis components.

 

Kalyani was born into an agricultural family in the western state of Maharashtra. His father, Neelkanth Kalyani, owned about 60 acres of sugarcane land and ran what for India was a midsize farm. But in the 1960s he decided to venture into manufacturing and set up a unit to forge parts for diesel engine makers, mostly for tractors and agricultural pump sets. Kalyani, who was away at a boarding school, spent summer vacations watching the family business grow. He got an engineering degree from Birla Institute of Technology & Science, Pilani, one of India's premier engineering institutes. He then earned a master's in mechanical engineering from Boston's MIT. The experience changed him. "It taught me to look at the broader picture," he says. "I was struck by the openness in the U.S. economy and often wondered what our country could achieve if we were to transform into a full-fledged, market-driven economy."

 

In the 1980s Kalyani turned his attention to technology. "We were a lot like traditional Indian companies where we had low technology and lots of labor, and we had this notion that we could be very competitive doing that," he says. "But nobody in the world has really been able to get a sustained advantage because of low-cost labor. If it's just low-cost labor, ten other guys can do it. But if you have innovation and technology, it's not so easy for ten other guys to do it."

 

So in the late 1980s and early 1990s Bharat Forge made investments to the tune of $55 million to modernize the Pune plant--at a time when the company's annual sales were $120 million. Also, interest rates were higher than 20%. Critics were aghast. But Kalyani was convinced that the factory had to be upgraded. He set up a new, largely automated plant alongside the old one. The move paid off. In 1993 Bharat Forge got its first big U.S. order--$5 million for front axle beams--from ArvinMeritor of Troy, Michigan. The client signed on after visiting Bharat's high-tech factory. Soon orders started flowing from elsewhere in the U.S., and Bharat Forge became a major supplier to the heavy truck industry. Passenger cars were added to the commercial vehicle trade, with Pune still the factory base.

 

But Kalyani began to see he could entice more business abroad if he produced nearer to his customers. He also wanted to diversify his risk geographically. After a small move in 2000, he began buying operations in Europe and the U.S. last year. The prize catch was Carl Dan Peddinghaus [acquired for 29 million euros], Germany's second-largest forging company, situated near the industry's world leader, ThyssenKrupp, headquartered in Dusseldorf.

 

Kalyani says that Bharat can operate a forge business more profitably in Europe or the U.S. by using back-end manufacturing from its Indian operation to bring down costs. For instance, it can churn out forgings at its Pune factory while staff in Germany work with clients in designing and engineering products. Having a front end "gives you the ability to get involved in the design and development of new products for your customers, which is not possible from a long distance," says Kalyani. "Bharat Forge has world-class management," says Hans-Michael Huber, managing director of DaimlerChrysler India.

 

Now Bharat Forge is making inroads in China. It already supplies machined crankshafts for diesel trucks there. Bharat also sells to two big Chinese enginemakers, Wuxi First Auto Works and Yuchai. But it wants to establish a global supply base and perhaps show the Chinese a thing or two about manufacturing. To that end, Bharat has acquired a majority stake in FAW Forging Ltd., China's largest forging company.

 

Inside the factory the company relies heavily on automation. For instance, die-making machines receive programs from an engineering center and manufacture dies with virtually no manual involvement. The company also has fully automated press lines that convert a raw piece of steel into finished crankshafts, using robotic arms. Kalyani is keen on hiring more engineers to run his plant. Already 1,500 of his 3,500 employees have engineering degrees. He's also sponsoring a special program for his employees to get an engineering education through his alma mater, Birla Institute. "The endgame is to have technology front ends in the developed world and manufacturing front ends in low-cost destinations," says Kalyani.

 

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