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India - News
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News Updates - 15 November 2005 India on the move - Fortune magazine India and China take on each other - New York Times India to be the toast at Frankfurt book fair 2006 - Silicon India
India on the Move - A
tech revolution, a new middle class, a sizzling economy Vijay Mallya has made UB second only to Diageo, the world's largest liquor company, by volume. The secret of his success, he muses, swirling a goblet of red wine, is that he understands the aspirations of the modern Indian consumer. The pitch is simple: "You only live once, so live the good times."
There is no question that these days many of his countrymen are living better than they were. Buoyed by rising exports, economists expect the Indian economy to perform at least as well in the current year, despite the jump in global oil prices. A rash of glitzy shopping malls rising on the outskirts of Bangalore and New Delhi attests to India's growing middle class. Suddenly analysts and investors are talking of India in the same breath as Asia's other emerging colossus. A recent report by brokerage CLSA lumps the two giants together into a single economy, "Chindia," and says that by 2020 the combined entity will consume half the planet's natural resources and serve as both factory and back office to the world.
The new vigor of India's economy has won New Delhi respect in Washington. The Bush administration, eyeing markets for U.S. exports and a regional counterweight to China, has launched a full-on charm offensive, removing a decades-old ban on the sale of civilian nuclear technology to India. Foreign investors, led by the Japanese, have snapped up Indian shares, helping to drive the Sensex past the 8,500 mark, a record high. Blue-chip private equity firms such as Warburg Pincus, Blackstone, and Carlyle are pouring billions into Indian ventures. In June, Posco, South Korea's largest steelmaker, announced plans to spend $12 billion on a plant in Orissa. General Electric, which led the charge into India in the early 1990s — has 23,000 local employees and sales of $2 billion. GE India CEO Scott Bayman sees opportunities in markets for everything from water-treatment facilities to advanced plastics and financial services. "We've done a lot of homework, and we're sure we've got it right this time," says Bayman, who describes India as "China ten years ago."
But China exports almost six times as much each year ($600 billion vs. $105 billion). Finance Minister P. Chidambaram responds "We are a democracy. We have a free press. We can only move at a certain pace, which may seem slow compared with China. To get anything done, I must carry my coalition partners"
India excels at the impossible, turning out hundreds of thousands of brilliant engineers a year. India has world-class business leaders and, unlike China, solvent banks. India’s software houses manage complex data across thousands of miles of undersea cable for the world's most sophisticated clients. From their origins in code-writing and call centers, India's leading services firms are climbing the value chain, competing with the likes of IBM and EDS for contracts to perform more complex—and more profitable—functions such as data management, market analysis, consulting, and computer-aided design. India's annual software exports have gone from nonexistent to $15 billion in barely a decade. Consultants at McKinsey predict India's IT revenue will reach $87 billion by 2008.
At Bharat Forge, CEO Kalyani says when his business hit a wall in 1996, the solution was to revamp the production model, abandoning Bharat's reliance on large numbers of low-cost laborers and switching to a system that used an elite cadre of highly skilled engineers to operate a factory filled with smarter machines. By offering buyouts of up to seven years' salary, he coaxed 600 of his 1,800 workforce into early retirement. Then he set about recruiting college graduates with engineering degrees and spent heavily on computers and software. A decade later Kalyani's payroll is back up to 1,800, but 80% of his employees are degree-holding engineers, and his operation is four times more productive. "In India, our competitive advantage does not lie in cheap labor," he says. "It lies in cheap brain power."
Across town at Bajaj Automotive, the story is much the same. Bajaj is India's second-largest motorcycle maker, commanding a 30% share of the domestic market. But it has encountered competition from rivals in Japan, South Korea, and, increasingly, China. Executive director Sanjiv Bajaj, who is leading the export drive, says the goal is to sell cycles vastly superior to those made in China for about 20% less than those made in Japan. But to do that Bajaj, too, is reinventing its production model. In the early 1990s, Bajaj built one million vehicles with 24,000 workers. Now it builds 2.4 million with 10,500 workers. To break the grip of recalcitrant labor unions at its plant in Pune, Bajaj has curtailed investment there and built a gleaming new factory in Chakan, 25 miles away. The Pune plant is old India: Four thousand workers, few with college degrees, build low-cost scooters at a rate of 1,500 a day—though actual productivity is lower, because the plant runs only five days a week. The Chakan facility looks as if it has been transported whole from Japan, complete with Fanuc robots. Nine hundred employees, 90% of them college-educated engineers, turn out 2,600 motorcycles a day. All of them eat at the same canteen. There are no uniforms—engineers flank the assembly line in dress slacks and short-sleeved white shirts.
But where will the jobs for the masses come from? Deregulation is one answer. India's civil aviation and telecommunications industries demonstrate what can happen when the state makes way for new market players. Until the early 1990s, Indian travelers were limited to choosing between two cosseted state-owned carriers, Indian Airlines and Air India. The government has since granted licenses to a spate of newcomers, including SpiceJet, Deccan Airlines, and Kingfisher Airlines. The big success is Jet Airways, which now flies 51 planes. CEO Wolfgang Prock-Schauer, lured away from a top post at Austrian Airlines, says Jet's goal is to achieve "the service of Singapore Airlines with the operations efficiency of Lufthansa." It's getting there. Flights leave on time, crews are unfailingly polite. Many Indian business travelers say they won't fly anything else.
Many of those politicians in Delhi profess affinity for the elephant—huge and plodding, but capable of movements that shake the earth. If reformists have their way over India’s Left parties, the tiger—fearless and quick, the mascot of choice in Asia's other economies — may soon be making a comeback.
India and
China Take On the World and Each Other
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