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  News Updates - 31 October 2005
Companies can't copyright yoga - Chicago Tribune
Beguiling India beckons - Seattle Times
On the Road to repair - Fortune magazine

 

Indian government says companies can't copyright yoga
27 October 2005, Chicago Tribune, By William Weir
 

Having watched Western entrepreneurs raid its ancient culture for years -- claiming everything from yoga poses to Basmati rice as their own -- the Indian government is fighting back. Over 50 Indian researchers are poring through thousands of pages of ancient texts and are cataloging the information into a database. V.K. Gupta, who's heading up the effort, says he came up with the idea for the database as a way to protect his country's culture from opportunistic businessmen. "This kind of database will stop future wrongs," says Gupta, director of the National Institute of Science Communication in New Delhi. "A lot of people are happy that we are trying to protect our traditional knowledge," he says. "The only people who are not happy are those who would misappropriate this knowledge, and of those, I don't think we care."


How can you stake claim to something that's been around for thousands of years? When money's involved, Gupta says, people will always try.


The Indian government started working on its database in 2003, known as the Traditional Knowledge Digital Library, when Western businesses started borrowing from India's holistic system of medicine, and plants were being patented and copyrighted. More recently, Indian officials have turned their efforts to preventing the copyrighting of actual yoga poses, or asanas, that have been part of Indian culture for thousands of years. So far, more than 1,500 yoga poses have been entered into the database.


"It's just one of the weird ways that intellectual property rights are being used," says Kuriakose, who specializes in the legalities of protecting traditional knowledge. "It shows how dangerous it can get." To many in the yoga community, claiming ownership of certain postures seems rather un-yogic. But yoga is a $3 billion-a-year industry in the United States, including instruction and equipment (
Nike has even marketed a shoe for yoga, which is overwhelmingly done barefoot). So maybe copyrighting and franchising was all but inevitable.

 

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Beguiling India beckons

 

Will India be the next China? While Washington continues to focus on the politics of nuclear energy and weapons, American investors are fascinated by India's beguiling economic potential. India may well take the baton from China as the world's fastest-growing big economy in the coming decade. But Americans need to understand that there are critical differences between these two giants of the developing world that have huge implications for U.S. politics and economy.

 

Whereas China has become the world's low-cost manufacturer, the key to India's future is in exports from its service sector. And notwithstanding all the hand-wringing in the U.S. over outsourcing of low-skilled jobs in call centers and back-office accounting, the growth engine for India's economy is high-skilled/high-value-added services. Indian IT firms such as Infosys and Wipro innovate as well as the best American firms, but at much lower cost. Microsoft and Intel understand. They are investing in India not to make products developed at home but rather to develop new products that will be manufactured elsewhere (in China, for example).

 

Software is not a mere "industry" in the traditional sense of steel or textiles, to focus on two of China's strong suits. An uber-industry, software is increasingly in everything. Consider the automobile, the poster child of 20th-century manufacturing. Today's cars don't have much in common with the Model T. They are designed on computer screens, manufactured by robots, and drive using a dizzying array of intelligent features — all made possible by software.

 

If potential global demand for software is so great, can India supply it? India's pool of English-speaking and well-trained engineers is already much larger than that in the U.S. and it is growing all the time. India doesn't need to build telephone landlines to feed its software habit. The wireless industry, powered by software, is doing the job at warp speed. There are about 40 million Indian landline-phone subscribers; the number of cellphone subscribers is already over 60 million — and increasing at more than 3 million a month.

 

Software and wireless phones in India are private-sector industries, and they have piqued the interests of global capital. American venture capitalists have already made India the new frontier. If venture capital is a leading indicator, foreign direct investment into India (today about $5 billion a year) may soon catch up to China's more than $50 billion. There is also more to the Indian economy than IT. The public-health system is in disrepair, but India's private hospitals are going gangbusters.

 

Apollo Hospitals is a booming company now positioned to provide sophisticated elective surgical procedures in India to patients from around the world, combining highly skilled doctors with low-cost operating theaters. According to a recent Pacific Council on International Policy-Observer Research Foundation study, open-heart surgery costing $18,000 in the U.S. can be performed for $4,500 in India.

 

Even Indian manufacturing shows signs of taking off. Tata Motors, for example, is currently selling about 40,000 vehicles a month. Indian demand for automobiles will mushroom in coming years, and with it comes demand for better roads. Even if the Indian government can't build them, foreign investors are lining up to do so.

 

The implications of Indian development for the U.S. are clear. Americans shouldn't obsess about the loss of low-skilled service-sector jobs to India. The real threat posed by India is to the heart of the American innovation economy. To turn this into a win-win situation, the U.S. should promote the kind of people-to-people links that have made so much money for Indian-American entrepreneurs in Silicon Valley and elsewhere. Such links have also contributed to the profitability of U.S. firms like GE, Ford and Texas Instruments. The U.S. should also use these linkages as a platform for building better government-to-government relations with India. President Bush's agreement this past July relaxing restrictions on sharing civilian nuclear technology with India is a good first step. But relations between the world's two largest democracies should be strengthened to ensure that the dynamism of the Indian economy serves the interests of both countries, rather than exacerbating tensions between them.

 

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On the Road to Repair
20 October 2005, Fortune magazine,
By John Elliott
 

Take a drive out of Delhi, and it is possible to see both India's past and its future. Head east to Agra, home of the Taj Mahal, and it can take an hour to travel the first 20 miles. But head south toward Delhi's airport and its modern satellite Gurgaon, and on to Mumbai, and much of the road—at least the sections not under construction—is a modern multilane highway. It used to require as much as a week to drive the 885 miles from Delhi to Mumbai; now the drive is just a day or two.

 

For anyone accustomed to India and the way things happen — the country's new highways are a miracle. India's 3,625-mile Golden Quadrilateral highway is former Prime Minister AB Vajpayee’s dream project, at about 85% completed, runs in a diamond linking Delhi with the country's three other largest cities—Mumbai, Chennai, and Calcutta. Built in six years and within its $6.25 billion budget, the Golden Quadrilateral marks the beginning of a $60 billion series of road projects that could challenge America's Interstate Highway System for both size and economic impact.

 

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