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News Updates - 15 May 2007

California website outsources reporting - Associated Press
Homework outsourced to India - Fortune/ Guardian

Outsourcing your health - Forbes magazine
Sometimes sighteeing is a look at your X-ray - New York Times

 


California Website outsources reporting
13 May 2007, The Associated Press, By Justin Pritchard

The job posting was a head-scratcher: "We seek a newspaper journalist based in India to report on the city government and political scene of Pasadena, California, USA." A reporter half a world away covering local street-light contracts and sewer repairs? A reporter who has never gotten closer to Pasadena than the telecast of the Rose Bowl parade? Outsourcing first claimed manufacturing jobs, then hit services such as technical support, airline reservations and tax preparation. Now comes the next frontier: local journalism.

James Macpherson, editor and publisher of the two-year-old Web site pasadenanow.com, acknowledged it sounds strange to have journalists in India cover news in this wealthy city just outside Los Angeles. But he said it can be done from afar now that weekly Pasadena City Council meetings can be watched over the Internet. And he said the idea makes business sense because of India's lower labor costs.

 

"I think it could be a significant way to increase the quality of journalism on the local level without the expense that is a major problem for local publications," said the 51-year-old Pasadena native. "Whether you're at a desk in Pasadena or a desk in Mumbai, you're still just a phone call or e-mail away from the interview."

 

"Nobody in their right mind would trust the reporting of people who not only don't know the institutions but aren't even there to witness the events and nuances," said Bryce Nelson, a University of Southern California journalism professor and Pasadena resident. "This is a truly sad picture of what American journalism could become."

 

This is not the first time media jobs have been shipped to India. The British news agency Reuters runs an operation in the technology capital of Bangalore that churns out Wall Street stories based on news releases.

 

Macpherson appears to be the first to outsource community journalism - work that by definition has been done by reporters who walk the streets they cover. Macphersons said his Web site, which he runs out of his house, gets about 45,000 unique readers per month but is not yet profitable. Up until now, his main help has consisted of his wife and an intern.

 

Macpherson posted the help-wanted ad Monday on the Indian edition of craigslist.org. Within days, he said, he had hired two Indian reporters, one a graduate of the journalism school at the University of California at Berkeley. He wants them to broaden pasadenanow.com's content from news releases and event listings to analyses of issues before the council, and perhaps eventually to investigative reports. Projected annual cost: $20,800 for the pair. Not bad wages for an Indian journalist and cheap by U.S. standards, especially if each one produces the expected 15 weekly articles.

 

Pasadena city spokeswoman Ann Erdman said coverage from afar shouldn't pose problems if the articles are well-edited. In any case, she said, "Local government is certainly not in the practice of dictating to local business who they can hire and where those employees should live."

 

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Yes, you can outsource your homework to India
15/ 22 May 2007, Fortune magazine/ Guardian (UK), By Stephanie Mehta/ Katie Allen

 

Few large corporations need to be convinced of the benefits of offshore outsourcing. Many U.S. companies have fully embraced the outsourcing of customer call centers, software troubleshooting, and even medical diagnoses to workers in India and other emerging markets as a way to cut costs and take care of business when most of America is asleep. Now, Indian entrepreneur Krishnan Ganesh is out to prove the advantages of outsourcing to a different and more skeptical audience: American parents and students.

 

Ganesh, 45 years old, is founder and chairman of TutorVista, an online education company that provides struggling students with 'round the clock tutors - who just happen to be scattered throughout the Indian subcontinent. For $100 a month, students get unlimited help with various subjects. The company also provides preparation for major standardized tests. All the potential pupils need is a computer and Internet connection.

 

Since its launch 18 months ago, the company has signed up some 2,200 students worldwide, roughly 2,000 in the U.S. That's a fraction of the students served by companies such as Educate Inc, the parent company of Sylvan Learning Centers, or test prep giant Princeton Review.

 

And Ganesh himself is quick to point out perhaps the biggest challenge his company faces in trying to crack the $2.5 billion-a-year private tutoring market in the U.S.: "How do you get a parent in rural Mississippi to spend $100 a month on tutors from a company in India, of all places?" Ganesh said in an interview this week during a visit to the U.S. "Will they trust us?"

 

Ganesh already has earned the trust of one key constituency: the financial world. In January, TutorVista closed on a second round of financing, attracting close to $11 million from blue-chip venture funds Lightspeed Venture Partners and Sequoia Capital India.

 

Investors are no doubt impressed with Ganesh's track record. He founded his first company, a company that fixed computers and other technology for Indian corporations, at age 29. He took that company public in India, then took over as CEO of a troubled telecom joint venture of outsourcing giant Wipro and British Telecom. He then founded one of the first call center outsourcing operations, CustomerAsset, which Indian bank ICICI acquired, and next helped launch Marketics, a data analytics firm that did work for large U.S. corporations. WNS Limited acquired the Marketics earlier this year in a deal valued at $65 million.

 

Ganesh says his mission is to use local Indian resources to serve global markets. "The idea that you can create services around the world with Internet and telecom connections, that you can do virtually any service, fascinates me," he says. He says he also likes to be a pioneer in any field he pursues.

 

TutorVista is indeed plowing fresh territory: While Indian companies such as Wipro and InfoSys have thrived by selling services to businesses, no Indian company has built a successful consumer services company. "They all work behind an American consumer brand," he says of the Indian outsourcing giants. "There's an opportunity to create a direct consumer play from India."

 

In India, too, TutorVista is trying something new: its tutors all work from their own homes, not a centralized call center. This allows TutorVista to hire experts throughout India, including retired professors who are using computers for the first time thanks to their TutorVista employment.

 

Full time tutors with the company make about Rs 12,000 to Rs 14,000 a month ($299US - $349US). A typical teacher's salary might run closer to Rs 9,000 ($224US) a month, Ganesh says. All the company's tutors go through a training and certification process.

 

Though Ganesh likes to be first, he is hardly alone. New Delhi-based Educomp says it is looking to make an acquisition as a way into the U.S. tutoring market. Sylvan also offers online tutoring. Whether online tutoring (outsourced or otherwise) really works is a subject of hot debate in education circles, but Ganesh insists that TutorVista essentially is democratizing one-to-one education.

 

Some tutors charge more than $60 an hour, putting them out of reach for most families. "At $40 to $60 an hour, you're not really measuring whether a child is learning, you're watching the clock," he says. TutorVista's all-you-can-eat plan for $100 a month certainly is more affordable, and more plans for cost-conscious customers are coming: He says the tutoring company plans to begin offering new pricing plans - including fees for one-time sessions - sometime this year.

 

TutorVista broke into the UK market last year after enjoying rapid growth in the United States and it is hoping this GCSE and A-Level season will bring many new British students. Today it will announce a new partnership with Letts revision guides giving last-minute crammers a free trial of its online teaching scheme.

Using an interactive whiteboard, text and voice chat, tutors based in India are available 24 hours a day on TutorVista to give personalised lessons. A subscription costs £49.99 a month for unlimited sessions, a price the company says makes it a "non-elitist product".  "You pay £35 to £50 an hour in London and you have to be available for the tutor," says TutorVista's UK manager Martin Baker. "The whole idea of the model is that it becomes as natural as paying your satellite TV subscription." He says it is scale that makes TutorVista able to undercut British tutors. The Indian company has 500 tutors on its books and is adding 150-200 a month. It has the capacity to add 500 a month.

TutorVista is certainly aiming high. Within three years it wants to have more than 10,000 students in the UK from about 250 now. At the moment it focuses mainly on science and maths teaching but the next move is language lessons.

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Outsourcing your health
29 May
2007,
Forbes magazine, By Allison Van Dusen

With more than 45 million U.S. citizens lacking health insurance and no end in sight to the rise of health care costs, Americans are increasingly turning to places like MedRetreat to help them outsource their health care to hospitals in India, Thailand, Turkey and Singapore. It's estimated that 150,000 foreigners sought treatment in India alone in 2004, and that number is growing by 15% a year, according to the international independent consulting firm Oxford Analytica.

While Americans might not associate developing world hospitals with high-quality care, and there have been horror stories about botched procedures, patients willing to fly across the globe stand to gain. On top of thousands in savings, medical tourists' fees may include assistance from a concierge, lengthy hospital stays, rehabilitation and sometimes sightseeing tours. High medical staff-to-patient ratios are common. And doctors, who may provide services not approved by the Food and Drug Administration, sometimes have U.S. degrees.

 

Medical tourism agencies are expecting this year to be big, as word spreads and the insurance industry warms to the idea of offering low-cost overseas procedures as options in employers' benefits packages.

 

"I wouldn't be surprised if 10 years from now, a majority of large employers' health plans had added non-U.S. hospitals to hospital networks serving U.S. enrollees," says Dr. Arnold Milstein, chief physician and national health care thought leader for Mercer Health & Benefits.

 

In 2006, PlanetHospital, a Malibu, Calif.-based agency, worked with 500 patients, 65% of whom were American. This year, founder Rudy Rupak Acharya expects to serve 5,000. Several insurance companies have approached him about collaborating, and he's turned to Mercer for financial advice on servicing a Fortune 500 company.

 

While in the past couple of years cosmetic procedures not covered by insurance have dominated the medical tourism market, now orthopedics, gynecological and heart procedures are all picking up.

 

As for the tourism side of the business, Marsek says he downplays it to customers. "We give people information about what to do and tell them they don't have to book it today," he says. "They should wait and see how they feel."

 

It's hard to estimate how many Americans are outsourcing their health care and what impact it's having on the country's health care system. National health organizations say hospital administrators are aware of the trend, but aren't noticing drops in demand for certain procedures. Pat Schoeni, executive director of the National Coalition on Health Care, says medical tourism likely appeals to a particular group--those who can still pay thousands for a procedure but can't afford insurance.

 

"Are hospitals worried that millions of patients are going to be going somewhere else? No," says Rick Wade, senior vice president for communication for the American Hospital Association. "I think it disturbs them to see that it's come to this in this country."

 

Milstein predicts off-shore competition for nonurgent surgeries, such as major joint replacement and heart procedures, is going to start affecting U.S. prices. In some places, it's already happening. GlobalChoice Healthcare is teaming up with Rapid City, South Dakota-based Black Hills Surgery Center, which plans to offer knee and hip replacements for under $20,000 each, Erickson says. Elsewhere in the U.S., the operation can cost more than twice that. "They said, 'We want to compete,' " Erickson says of the center.

 

PlanetHospital is looking to work with Global Heart, a new Austin, Texas-based group that works with domestic and international hospitals to secure low prices for the uninsured. Dr. Rodney Horton, a cardiologist, founded Global Heart after listening to patients complain about not being able to get straight answers from hospitals about procedures' total costs before going under the knife. Global Heart prenegotiates fees with hospitals and providers for every service required and clients pay upfront. Horton estimates saving patients at least 50% on most procedures.

 

Acharya hopes teaming up Global Heart will help PlanetHospital fulfill his mission of not just being a medical tourism agency, but the "IMG of doctors" around the world, including the U.S.

 

Of course, medical tourism is a two-way street. Foreigners have long gone out of their way to come to the U.S. for the best medical care, and despite an increase in difficulty obtaining visas post Sept. 11, 2001, they continue to do so. For instance, between 2002 and 2005, the Cleveland Clinic had double-digit growth in the number of foreign patients it treated.

But for the uninsured, who often can't afford care here, outsourcing is a growing option. Just ask Ward Styner. "This reflects the fact that Americans' health care costs per person are twice what they are in any country they're competing against," Milstein says. "And there's not a lot of evidence that they're getting more health care as a result."

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Sometimes, sightseeing is a look at your X-Rays
20 May 2007, New York Times, By Joshua Kurlantzick

Now, the United States health establishment may be coming to the same realization I did. To be sure, insurers' worries about quality control and liability risk at foreign hospitals may still keep them from embracing medical tourism. But with spending on health care in America topping $2 trillion, baby boomers aging and the pool of uninsured rising above 43 million, insurers, smaller employers and individual Americans without insurance are looking at overseas care as an alternative for costly treatments, even for complex procedures like heart surgery and procedures excluded from coverage in the United States. Already, more than 150,000 people travel abroad each year for health care.

 

According to ''Patients Without Borders: Everybody's Guide to Affordable, World-Class Medical Tourism,'' a new book by Josef Woodman, overseas care can trim 60 to 80 percent, or more, off the price of major surgeries. Its comparison, for example, shows that a heart bypass in India costs one-thirteenth the price in America, and many foreign hospitals also offer postoperative care that includes a high degree of attention from hospital staff members.

 

Several insurers have proven to be medical tourism pioneers. United Group Programs, a Florida insurance company, now offers plans that reimburse types of overseas care, and works with Apollo, a leading hospital in Chennai, India. Health Net, another insurer, now offers subscribers in Southern California some coverage at medical facilities across the border in Mexico.

 

Entrepreneurs are starting travel companies to bring Americans to foreign hospitals -- trips that sometimes combine treatment with a short vacation or recovery period, like an African safari or a recovery weekend at a Thai beach. Many of these companies now specialize just in one country or region. IndUSHealth, for example, which is based in North Carolina, organizes trips to Indian hospitals; PlanetHospital, based in New York, focuses on trips to Mexico, Central America and Singapore.

 

Many of these hospitals compete not only on the quality of care but also on other amenities. The Apollo hospital in Chennai has a gym and yoga studio, and Singapore has launched a series of ''medi-spas,'' which mix medical treatments and spa services like massage or facials. Costa Rica advertises ''recovery retreats'' that are like ranches created for recuperating medical tourists.

 

But just as American travelers begin getting comfortable with the safety of foreign hospitals, they face a new question. With developing world hospitals focusing on medical tourists, some may take doctors away from understaffed public clinics in nations like India and Thailand, potentially leading to a public backlash against medical visitors. Already, the press in Thailand and India has warned that medical tourism, which can be more lucrative for physicians, is sucking doctors away from public clinics.

 

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